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Nivea Sun sponsors hit Disney Junior show

05 Apr 2012 | by Nick Batten

recently launched a 1m TV ad campaign for its Nivea For Men Sensitive range. Follow Nick Batten ...

Panadol to sponsor Keith Lemon's jump to ITV1

29 Mar 2012 | by Maisie McCabe

and Fearne Cotton, recording the highest audiences of any TV programme on digital TV in 2011 ...

Facebook is a lower quality medium than TV, says marketing academic

26 Mar 2012 | by Maisie McCabe

Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ... more often, they notice everything you're doing. You should pay less to reach those people. TV reaches ... tactics that skewed towards light buyers were of "great strategic value". He said TV had a higher value ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ...

Hi-Tech Media secures advertisers for washroom digital screen network

07 Sep 2011 | by Maisie McCabe

The 19-inch digital screens are able to play full TV ads with sound and are situated in vending machines in the female and male washrooms of bars and clubs such as The Living Room chain, and bar and nightclub venue Cargo in Shoreditch, London. The activity for the Graftons International-owned lip brand ...

Ikea turns to Absolute Radio for bedroom promotion

24 Aug 2011 | by Maisie McCabe

." Elsewhere, Ikea has launched a 60-second TV ad and is running 10-second spots inspired by the 1970s BBC ...

My Media World: Steve Cox

13 Jul 2011 | by Jeremy King

Byrite. Or that first 'Coronation Street' centre break on Thames TV for 40k. The one event I would ...

Schwarzkopf to sponsor Famous and Fearless and Glee

13 Dec 2010 | by Maisie McCabe

The sponsorship package, brokered by WPP media agency MEC, will support both the Schwarzkopf Live XXL hair colour range and the Got2b styling range, and will include creative work from Signal TV ... transmissions on Channel 4, E4, TV and PC video-on-demand, as well as activity on the Channel 4 website ...

Dreams appoints Starcom MediaVest Group to £35m account

02 Dec 2010 | by Maisie McCabe

presence on TV, including the sponsorship of 'Celebrity Big Brother'. Robson Brown and its sister ...

NMA names 2010's Top 10 most effective newspaper ads

15 Jul 2010 | by Arif Durrani

from TV, and admitted Lloyds had "a long way to go" in terms of newspaper ads, adding: "I hope next ... of consumer response to national newspaper advertising and takes its lead from Kantar s TV creative ... of their TV and newspaper ads in the same way. Each ad is researched with consumers, and scores ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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