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breaks on 12 March in the UK, featuring a new TV ad supported by digital, print and PR activity ...
of viewership) while drawing total audience numbers in TV that only a decade ago would have seen a network show ... old males only 9.2% can now be considered heavy TV users, while 41.2% of the same age group belong in the 'lightest' TV category. Additional studies from Nielsen and Comscore have also shown that the online ...
that have been sufficiently pivotal to deal direct with the biggest clients, from the powerful TV sales ... Social media, needless to say, is not a plainly traded commodity in the vein of TV or outdoor, and that ...
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail. The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...
The campaign will be rolled out across 15 countries in Europe. It will run across TV and online, including additional creative on YouTube and Facebook, and will be supported by outdoor. The work builds on the "release the chaos" global campaign by Bartle Bogle Hegarty. It was written by David Cadji-Newby, art ...
Unilever launched its latest TV campaign for Lynx Attract in the UK last night, based on "breaking...at Unilever UK, said: "The brief was to make the idea of chaos famous." Activity will run across TV ...
before airing on TV. It is understood that the appointed agency will be Durex s first retained ...
. "We re using technology to shift our spending from more traditional advertising on television ...
at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a newsreader delivering a TV bulletin that warns the public about an "attraction epidemic". The ad has been ... , which not only contains scenes of chaos, but by its very nature appears to even disrupt the TV schedule ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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