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Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

push at the start of the year with a TV ad and social media campaign to get couples "in ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

Catherine Deneuve and Nicole Kidman have previously been the face of the fragrance. The high-profile TV ...

Corsodyl 'ignore' by Grey London

09 May 2012

The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

Schwarzkopf signs as headline Big Brother sponsor

03 May 2012 | by Maisie McCabe

The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV. Freederm sponsored last year's Big Brother , while Plusnet was the sponsor of Celebrity Big ...

Glue Isobar wins AkzoNobel DIY digital creative account

03 May 2012 | by Katherine Levy

will run across TV and radio. Its appointment follows that of Bartle Bogle Hegarty in June last year ...

Unilever rolls out £2m Comfort Exhilarations campaign

30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by Ogilvy and launching at the start of May, features a TV ad and showcases the brand s packaging redesign and the introduction of two new fragranced variants, Blushing Poppy and Peach, and Vanilla and Gold Iris. The campaign will run until the end of September. Unilever hopes to bring new ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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