to remove filtersMPG Media Contacts picks up £1m PayPal media task
19 Apr 2012 | by Maisie McCabe
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Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
devices to access the web while watching TV. For the first time, retail is among the top ...
Trading places: this week's people moves
02 Mar 2012 | by Matthew Chapman
former head of TV Phil Hall and MediaCom Beyond Advertising managing partner Kirsti Wenn, to joint ...
Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3
28 Feb 2012 | by Maisie McCabe
on the radio were allowed to be integrated into programmes from December 2010 , two months earlier than TV ...
Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
brands to make TV ads Shazam-enabled. ( Media Week ) ...
Nationwide renews product placement deal
23 Feb 2012 | by Maisie McCabe
The one-year extension follows research by ITV and Nielsen into Nationwide's initial three-month deal, which showed that seven out of ten viewers correctly recalled the brand the day after watching the programme. Product placement has been allowed in UK-originated television programming since February last ...
RBS-branded rugby app converts 50,000 downloads
21 Feb 2012 | by Daniel Farey-Jones
on TV, has been downloaded more than 50,000 times in almost three weeks.
Credit Suisse sponsors Bloomberg+ iPad app
17 Jan 2012 | by Nick Batten
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world to watch Bloomberg as it appears on television, access on-demand episodes of top shows, search clips ...
888.com rolls out Big Brother Bingo
13 Jan 2012 | by Maisie McCabe
BigBrotherBingo.com will offer a range of games including 90 ball, five-line and penny bingo with guaranteed jackpots every day as well as 'Big Brother' prizes such as behind-the-scenes tours and VIP passes to eviction nights. The new site will be promoted through a TV ad campaign, created by Hero Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
