Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
devices to access the web while watching TV. For the first time, retail is among the top ...
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Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ...
Credit Suisse sponsors Bloomberg+ iPad app
17 Jan 2012 | by Nick Batten
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world to watch Bloomberg as it appears on television, access on-demand episodes of top shows, search clips ...
Comparethemarket.com 'tough decision' by VCCP
16 Jan 2012
Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP
MasterCard rolls out 'priceless' Brits competition
10 Jan 2012 | by Alex Brownsell
The 'Priceless Duet' campaign, which launched today (10 January), invites consumers to enter a competition with the winners performing with one of singer Labrinth, boyband JLS or this year's Choice Award winner, Emeli Sande. The winners will be shown performing on a TV ad, to be broadcast on the evening ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ... of previous Paul Whitehouse ads and, for the first time, we're extending the reach of the character beyond TV ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
." Twelvetree added that Barclaycard was plotting a follow-up to its Waterslide and Rollercoaster TV spots, with a campaign "in the pipeline" for launch next year. He said: "We will be doing TV ...
Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ... , but also because TV works as the platform to launch brands into the social space. Either way, if telly ...
RBS Group plans social media forum initiative for banking brands
17 Nov 2011 | by Sarah Shearman
made strides in this area. Last month, M S Money launched M S Money TV, an online video channel hosted on the brand's site. It includes 11 films featuring presenter Phil Spencer from the TV show ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
