Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
. Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ...
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Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
MPG Media Contacts picks up £1m PayPal media task
19 Apr 2012 | by Maisie McCabe
or connected TV. ...
ISmart seeks first retained ad agency
22 Mar 2012 | by Sara Kimberley
on an ad hoc and project basis for its TV advertising. The most recent campaign was to promote its service ... iSmart's TV advertising, direct marketing, digital activity and PR. New advertising activity ...
Legal & General appoints Inferno
02 Feb 2012 | by Sara Kimberley
Legal & General is returning to TV after a 15-year hiatus and has hired the integrated agency...-coloured umbrella, has shied away from traditional TV advertising since the mid-90s, when JWT created its last ...
MediaCom Edinburgh wins £15m Quality Solicitors account
23 Jan 2012 | by Nick Batten
They will co-ordinate a campaign for the legal firm that will hit television screens in March, with creative by Team Saatchi. Quality Solicitors is a national legal brand to which a number of legal firms have allied themselves as the market for legal services is liberalised. It has not previously used a ...
Gocompare calls £28m ad pitch
12 Jan 2012 | by Matt Williams
as Gocompare s in-house marketing team, which currently creates the brand s TV ads. Gocompare s opera ... ad campaign. Recent Gocompare TV ads have seen the opera-singing character Gio Compario appear ...
Carat wins £28 million Gocompare.com media account
01 Dec 2011 | by Jeremy Lee
was not included in the review. Gocompare.com focuses its above-the-line spend on TV advertising featuring ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
