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All Response Media wins £8m Beatthatquote.com account

marketing, across daytime TV and cable and satellite TV. Television will be the mainstay, but depending on how the return on investment goes, we ll add more channels. Housing the search and TV activity ... Beatthatquote.com a more proactive and intuitive proposition . The drive will kick off across television ...

Zurich takes ad spots on C4 on-demand service

The campaign will run across the online film and TV service for one month. The creative ... change happenz proposition. It has already been featured on TV, online, national press, and specialist print. Channel 4 s new service allows consumers to download and view TV shows, such as ER, Desperate ...

Capital One reviews digital media account

to as much as £10m. The majority of Capital One's £27m ad spend goes on direct mail. TV is the second ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.