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HSBC's Chris Clark on a new era for the bank's marketing

to a more product-driven approach. Citing one of HSBC's recent TV ads, which shows a young girl ... an ad attempting to showcase the changing nature of trade in a globalised economy. The TV spots ...

Barclaycard returns to TV for PayTag campaign

Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show ... such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...

Experian kicks off £6m media review

's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...

Zurich calls £100m global ad review

. Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ...

Direct Line Group recruits former HSBC marketer Evans

brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...

When social media turns bad: dealing with negative comments

with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ...

Facebook's Everson urges marketers to 'make a bet on us'

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

Sainsbury's Bank 'rainbows' by AMV BBDO

Abbott Mead Vickers BBDO has created a TV ad to promote Sainsbury's Nectar Credit Card.

Hiscox becomes first UK brand to use AdCastPlus platform

into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ...

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