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Legal & General is returning to TV after a 15-year hiatus and has hired the integrated agency...-coloured umbrella, has shied away from traditional TV advertising since the mid-90s, when JWT created its last ...
The campaign is Axa's first integrated campaign across all of its businesses, which includes health and motor insurance. Axa claims it its spending 20m on the campaign. It is launching two TV ads, created by Fallon later this week (5 February). The ads feature characters in fantasy ...
The financial services brand, which unveiled its new brand positioning in September , will launch a TV, radio and in-branch campaign on 6 February, promoting its 'Save To Buy' product, which offers first-time buyers mortgages with a 5% deposit. Ads will also feature Nationwide's offer of a 500 ...
frequently and honestly 58% of respondents trusted TV and radio news Source: Edelman Trust Barometer ...
They will co-ordinate a campaign for the legal firm that will hit television screens in March, with creative by Team Saatchi. Quality Solicitors is a national legal brand to which a number of legal firms have allied themselves as the market for legal services is liberalised. It has not previously used a ...
competitive environment, the brand's main weapon is TV. Its creative strategy is simple: show the happy ... surgery. So long as this ad works, it will run on satellite TV, but there is ongoing A/B testing ... on the resources of MediaCom North, which plans and buys its TV time and collects and analyses the response data ...
House library. The TV ad reminds viewers of the Virgin brand's heritage, from its music-industry days ...
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world to watch Bloomberg as it appears on television, access on-demand episodes of top shows, search clips ...
Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP
BigBrotherBingo.com will offer a range of games including 90 ball, five-line and penny bingo with guaranteed jackpots every day as well as 'Big Brother' prizes such as behind-the-scenes tours and VIP passes to eviction nights. The new site will be promoted through a TV ad campaign, created by Hero Media ...
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