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The joy of sex marketing

first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell ... in this category.' Rowe admits sensitivity is required when it comes to TV, but draws attention to other ...

Gadget Show Live calls in Fugu to attract mainstream consumers

The exhibition is an offshoot of the Channel Five TV programme and includes appearances from the show s presenters Suzi Perry, Jason Bradbury, Jon Bentley, Ortis Deley and Pollyanna Woodward. Fugu has been tasked with handling the PR media campaign for the Live exhibition, which takes place ...

What do you do when the prime minister comes knocking?

advertising on TV 32-hours a week and a call for him to "protect" consumers from such ads by ordering ... . "Anyone who enjoys watching a football match will see quite aggressive advertisements on the television ...

ZenithOptimedia retains Superdrug media

Advantage Card, as well as a major TV campaign featuring its brand ambassador, the actress Joanna Page. ...

Tablets for kids help Leapfrog rule toy fair

by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ... TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...

Helen Edwards: Knowing when to ignore trend predictions

power to exaggerate the truth. For example, everyone will tell you that broadcast TV is a yesterday ... calls it, is just 9.4% of all TV viewing - barely higher than 90s levels . So you quietly assign ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

on TV, radio and in the press are much more about letting the customer know about our product offering ... , like with anything in marketing, it's very rarely absolute . With these five TV executions, this marks ... , Aquamania and Family World. One of our TV ads now talks about Aquamania, so it was designed around that ...

Consumer: Malibu puts some varnish on its image

included a TV ad campaign, limited edition bottles being sold in stores, a partnership with Heat and Grazia ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

with anything in marketing, that is very rarely absolute. With these five TV executions, this marks the first ...

Helen Edwards: Marketers beware the pursuit of happiness

preparedness to crave more . Once, people were content with single-blade razors, basic cars and 501-line TVs ... BRANDS - In 2010, IKEA repositioned itself around the concept of 'Happy inside' . In its launch TV ... communications, with one TV ad featuring a touring 'happy box' under the endline 'We do happy'. - A new brand ...

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