, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...
By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...
, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...
of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...
has been brought to life in the recent TV campaign. What was your first job? I had the usual ...
with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ...
in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...
Office this spring involved the launch of a hard-hitting TV ad to educate teenagers about what ...
'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...
was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
