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Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

devices to access the web while watching TV. For the first time, retail is among the top ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

The UK's commercial television sector has continued to attract advertising spend since December...that despite many predicting significant declines in TV spend, which accounts for 27.7% of total spend, it maintains confidence in its 1% growth for the year tipped three months earlier. Falls in TV spend ... 2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

; we were already getting thousands of guesses, before it had even launched on TV. The brand pages ... on TV. We re proud to have been among the first brands to go live with Twitter brand pages. We re ... the sharpness of a 30-second TV ad versus long-form video content. Sometimes saying it shorter is better ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...

Google TV boosted by LG partnership

06 Jan 2012 | by Matthew Chapman

LG has become the latest television manufacturer to partner Google as part of the search giant...LG will showcase a new line of televisions powered by Google TV at next week's Consumer Electronics Show (CES) in Las Vegas. Google's TV platform combines television programming, web browsing ... and Vizio for its television platform. Sony has launched Google TVs to the US market, while Samsung ...

Private View: Kate Stanners and Phil Rumbol

09 Dec 2011

X Factor TV spot. Waitrose bring us its very own Hogwarts, starring Delia as the headmistress ... because it's all about giving us what we want. Basic satellite TV, no gloss, no glamour, no style. A ... to show what the brand is not - in this case, those pushy subscription-based TV companies, personified ...

Argos to launch series of ads tailored to ITV programming

28 Jul 2011 | by Maisie McCabe

The retailer Argos is to launch ads tailored to TV programmes, such as Emmerdale and Coronation

MediaCom retains Bose account after review

28 Jul 2011 | by Katherine Levy

and press ads, according to Nielsen, with the remainder spent on radio, TV, outdoor and online. ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

21 Jul 2011 | by Staff

9 Ad Rants 32912 10 Adland.TV 32361 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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