Entertainment: Cover-up boosts Shakespeare attractions
22 Mar 2012 | by John Owens
and national print, radio, TV and online. RESULTS In 2011, visitor numbers to birthplace properties ...
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Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
Consumer: Belling recipe book provides tasty tweet
09 Mar 2012 | by John Owens
including targeted bloggers and food media, The Daily Telegraph and The Independent, and TV in the US with a ...
Mischief wins account to 'reignite passion' for Jaffa Cakes
14 Feb 2012 | by Hannah Crown
to capture people s imagination and build on the success of a TV advertising campaign last year ...
Gadget Show Live calls in Fugu to attract mainstream consumers
03 Feb 2012 | by Sara Luker
The exhibition is an offshoot of the Channel Five TV programme and includes appearances from the show s presenters Suzi Perry, Jason Bradbury, Jon Bentley, Ortis Deley and Pollyanna Woodward. Fugu has been tasked with handling the PR media campaign for the Live exhibition, which takes place ...
Consumer: Malibu puts some varnish on its image
26 Jan 2012 | by John Owens
included a TV ad campaign, limited edition bottles being sold in stores, a partnership with Heat and Grazia ...
British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
via a piece of internal communications before it had launched on TV. - Lloyds Banking Group One ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
$40,000 TV infomercial produced only 100 orders). A chance encounter between a student and an aspiring ... brand do that?' wondered Cull. 'It is just a channel. You don't have a director of TV, do you?' E ...
Bio-Oil hires Pegasus for consumer healthcare PR brief
25 Jan 2011 | by Nikki Wicks
will target both on and offline national, consumer, and parenting press, plus selected TV and radio, is set ...
Subway launches new creative brand campaign
08 Sep 2009 | by Staff Marketing
occasion. The campaign comprises of TV, outdoor advertising and a whole suite of in-store POP ... '; new staff uniforms; and point of sale collateral. The TV ads, created by McCann Erickson London, include two 30- second and three 10-second TV spots, and an outdoor campaign including bus shelters ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
