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PRWEEK AWARDS 2003: Specialist & Technique - Winner - Waking up to Narcolepsy - Cephalon Europe; Sante Communications

. With the aim of securing a prime-time TV documentary on a leading terrestrial channel, the PR team conducted a ... with the rest of 2002. HIGHLY COMMENDED - RESEARCH TV; UNIVERSITY OF WARWICK In April 2003, the universities ... TV. A new service for broadcasters, it was designed to enhance the visibility of UK research ...

PRWEEK AWARDS: Product & Promotion - Healthcare: OTC/Consumer

of TV airtime was achieved. Evaluation revealed that the PR launch alone achieved 29 per cent brand ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.