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The Red Brick Road wins £2m ADT task

The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead ... will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...

18 Feet & Rising lands £3m Cuprinol business

global ad account. Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Environment : Jordans' 'ten per cent' boost for wildlife

-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...

Which? 'refurbishment' by Dare

Which?, the consumer champion, is continuing its "works for you" campaign with a new TV spot.

Marc Pritchard interview: How P&G 'cracked' social ROI

're also getting high public relations happening at the same time. And if you can combine that with TV ... included TV TV and digital and public relations over the course of a year. So the point about digital costs ... ". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ...

Entertainment: Cover-up boosts Shakespeare attractions

and national print, radio, TV and online. RESULTS In 2011, visitor numbers to birthplace properties ...

FitFlop appoints Walker Media to estimated £1.2m media account

digital display and TV-buying teams , promoting digital strategist Clive Record to the position of head ...

Commercial TV and radio remain strong in Q1

The UK's commercial television sector has continued to attract advertising spend since December...that despite many predicting significant declines in TV spend, which accounts for 27.7% of total spend, it maintains confidence in its 1% growth for the year tipped three months earlier. Falls in TV spend ... 2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ...

Consumer: Belling recipe book provides tasty tweet

including targeted bloggers and food media, The Daily Telegraph and The Independent, and TV in the US with a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.