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The Red Brick Road wins £2m ADT task

31 May 2012 | by Sara Kimberley

The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead ... will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...

18 Feet & Rising lands £3m Cuprinol business

17 May 2012 | by Anne Cassidy

global ad account. Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...

BETC London wins global project for Samsung Smart TV

16 Apr 2012 | by Daniel Farey-Jones

campaign for its new range of Smart TVs....aspect of what the TV can do" and will break online next week and potentially appear on television ...

Mischief wins account to 'reignite passion' for Jaffa Cakes

14 Feb 2012 | by Hannah Crown

to capture people s imagination and build on the success of a TV advertising campaign last year ...

Gadget Show Live calls in Fugu to attract mainstream consumers

03 Feb 2012 | by Sara Luker

The exhibition is an offshoot of the Channel Five TV programme and includes appearances from the show s presenters Suzi Perry, Jason Bradbury, Jon Bentley, Ortis Deley and Pollyanna Woodward. Fugu has been tasked with handling the PR media campaign for the Live exhibition, which takes place ...

ZenithOptimedia retains Superdrug media

02 Feb 2012 | by Katherine Levy

Advantage Card, as well as a major TV campaign featuring its brand ambassador, the actress Joanna Page. ...

Uswitch seeks shop to overhaul creative

27 Oct 2011 | by Sara Kimberley

and inform people we also offer advice and are energy experts. We want a high-quality TV ad going ...

Carat Manchester nets Hillarys Blinds

06 Oct 2011 | by Katherine Levy

spend to TV and door-drops, according to Nielsen. The remainder is split between direct mail, internet, press and radio activity. The brand launched its first non-direct TV response campaign last year in a ...

MEC lands £10m Bupa media task

06 Oct 2011 | by Katherine Levy

by the intermediary ISBA, commenced in August this year. The health provider spent 3.2 million on TV, 1.7 million ... . Last month, Bupa unveiled its latest TV advertising campaign for its new health insurance product, Bupa ...

Sharp appoints Work Club to Euro 2012 sponsorship task

08 Sep 2011 | by Anne Cassidy

Work Club, which handles the 2 million UK Sharp business, was appointed to the account after a pitch against Sharp's other European roster shops. The agency will create digital, experiential, TV ... . The agency subsequently created an integrated campaign to launch the Sharp Quattron LCD Aquos television ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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