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The UK's commercial television sector has continued to attract advertising spend since December...that despite many predicting significant declines in TV spend, which accounts for 27.7% of total spend, it maintains confidence in its 1% growth for the year tipped three months earlier. Falls in TV spend ... 2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ...
to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
. Sky The satellite TV, broadband and telephony operator was boosted when it secured ...
idea like that, the best strategy is to just show it. Moonpig's latest TV spot has a Father's Day ... Latest Jun-22 Brand Agency/TV Buyer Recall rank % 1 ...
in at 83m. B Q recently launched a TV campaign, created by McCann Erickson, featuring families enjoying ...
will testify. Children are strongly influenced by ads, films and TV shows, as well as peer pressure. The influence of TV and movies means that licensed products form a major part of the toy industry ...
to having seen product placement in US TV shows and films 17% "all the time", 40% "just occasionally ... not change if they saw it on a TV show or film. Adele Gritten, head of media consulting at YouGov, said ...
is more likely to enjoy sedentary activities focused round the TV or computer games. As with most of the population, they are most likely to watch football on the TV. Middle Britain are huge technology consumers ...
. Big-ticket items such as iPads and 3D TV were likely to bring some cheer to the group, which ...
of record, having previously managed its activity in-house. Asos also sponsored Living TV's 'Next Top ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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