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, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...
By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...
of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...
has been brought to life in the recent TV campaign. What was your first job? I had the usual ...
with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ...
in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...
Office this spring involved the launch of a hard-hitting TV ad to educate teenagers about what ...
'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...
was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ...
Procter Gamble-owned Duracell will give its brand mascot a voice to host question and answer sessions on Facebook along with sharing tips and prize giveaways. Since making his silent TV debut in 1973 the Duracell Bunny has not had a voice, but will be given one from tomorrow (3 April ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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