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Helen Edwards on Branding: The third way

big stroke of luck: to be blessed with the most telegenic presence in the new age of live TV debates ...

Biggest brands: Top 100 online advertisers 2010

, online was the only media channel to grow during the first half of last year. TV and press adspend may ... want to move away from broadcast and narrowcast, but they still spend healthily on TV - it is just ...

Biggest brands: Top 100 advertisers 2010

UK, said: "Price deflation has created an opportunity for brands. The cost of entry for TV ... permission from Nielsen. Media channels How they fared TV and outdoor media owners both suffered ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

's predecessors. Back in 2001, M S attracted ridicule for its debut TV campaign, which featured a naked woman ...

Biggest brands: Top 100 advertisers 2008

at 3.78bn, an increase of 6.8%. TV remained the biggest medium, with the Top 100 spending more than 2 ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... . 'Marketing spend is under pressure. There are now 500 TV channels and a raft ...

LG sponsors London's New Year's fireworks

in the UK. The display, backed by The Mayor of London, takes place at the London Eye and will be televised ... 's global brand campaign currently running across TV, print and online. ...

Comet features user-comments from website in traditional ads

the current TV message - we deal in your ideal'. Next year, the site will also replicate Yahoo's answers ...

Philips links with musical Chicago

Philips rolled out a TV campaign with a twist for its new Satinelle Ice Epilator for women. The ad ...

Xbox, Sky and BT Vision fight for digital home front

will be added, including interactive TV channel Xbox Live Primetime. 'The industry is moving toward video ... -top boxes. The Microsoft Media Centre acts like a PVR when connected to a TV, as well as allowing movies to be downloaded via broadband. Apple, meanwhile, has Apple TV, which enables users to download HD movies, music ...

Without engagement, nothing else matters

branding has unity; it doesn't veer all over the place, piling gimmick upon gimmick. The testing of the TV ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.