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Clients do not see growth potential in Western Europe, admits Sorrell

at Intel s Shaping the Future of TV event yesterday, Sorrell predicted there will be an increasing battle between device manufacturers, platforms and content providers to control the future of the UK TV business. He believes pay TV s share of the UK marketing will increase from around 40% to as much as 60 ...

Study reveals search habits for electronic goods

that people make fewer online searches when shopping for white goods, or brown goods such as TVs, stereos

New alcohol marketing rules introduced

. The second new rule prevents TV show producers using their marketing to urge consumers to drink rapidly ...

Canon to link with C4 for video-on-demand offer

deal that will see it give away TV content through Channel 4's video-on-demand service 4oD....popular TV service on the internet. Continental Research s report on internet TV services found that a quarter of internet TV viewers use 4oD compared to 16% using BBC s iPlayer, while 12% were found to have ...

Letters

advertising pretension that TV advertising does work. In my opinion, there is no need to question is print ... into broadcast television and, more recently, the internet. The reason for this has nothing to do ... advertising for publishers, digital TV channels and property owners, where the business is regularly moved ...

Mediaedge:cia wins £10m Blockbuster account

. The company this week cofirmed plans to at least double the spend, with a far bigger presence on TV, online and in press anticipated. A major TV campaign has already kicked off this month, under Walker ...

ITV Local plans to show Football League action

LONDON - ITV plans to show Football League matches on its regional internet TV service, ITV Local....Lindsay Charlton, managing director of Meridian, who is spearheading the expansion of the service, has revealed the proposals some four years after the controversial collapse of ITV Digital. Charlton told guests at a panel discussing the potential of so-called internet protocol television (IPTV ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.