Thomas Cook's marketing chief on the fight to save the 170-year-old business
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
with anything in marketing, that is very rarely absolute. With these five TV executions, this marks the first ...
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Consumer: Malibu puts some varnish on its image
26 Jan 2012 | by John Owens
included a TV ad campaign, limited edition bottles being sold in stores, a partnership with Heat and Grazia ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
preparedness to crave more . Once, people were content with single-blade razors, basic cars and 501-line TVs ... BRANDS - In 2010, IKEA repositioned itself around the concept of 'Happy inside' . In its launch TV ... communications, with one TV ad featuring a touring 'happy box' under the endline 'We do happy'. - A new brand ...
Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it
20 Jan 2012 | by John Reynolds
on free-to-air TV in the UK, with the exception of cricket - will be somewhat in the shadow ...
Durex 'how in-sync are you?' by Euro RSCG London
19 Jan 2012
Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand.
Top trends for marketers from CES 2012
18 Jan 2012 | by Eric Bader, president and chief strategy officer, worldwide, Initiative
to consumers in new contexts. TV, radio, gaming and interactive systems in cars are all being enhanced ... to marketers? For consumers, having access to their trusted social circles is making TV, radio and even ... of opportunities to increase relevance and position brands in relation to situations. 5. Beyond the TV A ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
Google TV boosted by LG partnership
06 Jan 2012 | by Matthew Chapman
LG has become the latest television manufacturer to partner Google as part of the search giant...LG will showcase a new line of televisions powered by Google TV at next week's Consumer Electronics Show (CES) in Las Vegas. Google's TV platform combines television programming, web browsing ... and Vizio for its television platform. Sony has launched Google TVs to the US market, while Samsung ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon...." Following the initial full-length TV ad, Weight Watchers will air a series of 30-second spots, with a run ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
was even worse. It was always going to be a stretch to mimic 'The Trip' one of the funniest TV programmes ... in Addiction London's series of terrible TV spots for a home-shopping catalogue company. Could Bellingham stoop ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
