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Frank and Borkowski win Virgin pitches

Virgin Media, formed last year by a merger with cable TV firm NTL, has hired Frank PR for a six-figure sum to handle national consumer PR, following a four-way pitch in December. Meanwhile, Virgin Mobile ... to promote Virgin Media's 'quadplay services' of TV, mobile, broadband and phone, focusing on pushing its ...

Campaign: Software group puts piracy on the agenda - B2C Comms

, as well as on 13 online publications and wire services, two TV programmes and 95 regional radio shows ...

MEDIA BRIEF: Sky News launches Sky News Alerts

using a computer need to be alerted about breaking news in a similar way to the one used on TV

STOP PRESS: Stewart-Muir Communications wins brief

in films, TV and video games.

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

heights. For example, Coke's current UK TV ad push is recognisably British, featuring an ice-cream van ... of its Windows 95. Industry analysts are concerned that Microsoft's quest to conquer cable TV has stalled, with its set-top-box software failing to make significant in-roads into the European pay-TV ...

Autonomy work in UK heads from Red to Mantra PR

. It includes work for Dremedia, a specialist division of Autonomy responsible for digital TV software ...

MEDIA: BBC trials personal video service technology gear

UK subsidiary AXTechnology will be adapted to link together all BBC TV content, including ... drives. Interfaces make it easy to find specific programmes from within the range of digital TV ... Burke, BBC project manager (personal television), stressed the agreement was for a technical trial ...

B-M and Unysen launch joint arm

the agency teamed up with ITN to create Corporate Television Network. CTN was the subject of a ...

TIME Group to run in-house PR team

will handle PR for a campaign over the Christmas period which backs up a new TV advertising drive signalling a ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

the nation s TV screens while they re watching Wimbledon? No, says Kolah, and for several reasons ... . Rights fees will rise and digital TV will fracture target audiences. The trick, according ... into sponsorship for the TV coverage, remembers Earl, the first Hollis Sponsorship Personality of the year ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.