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CAMPAIGNS: Streetwise on the Internet - Hi-tech PR

. Media strategy focused on obtaining quality coverage through pre-launch briefings with BBC TV ... and American newspapers and on Italian TV. Verdict Critics of the project point out that with its ...

TOP 50: HI-TECH PR: Text 100 shifts emphasis to target consumers Firefly wins Cisco Systems and Sema.

. People in IT are now producing systems which receive broadcast TV and digital. And clients such as Sony ...

Citigate urges UK to take stock of Nasdaq

on a number of specific issues, such as persuading radio and television programmes to carry Nasdaq ...

Campaigns: Product Launch: Nintendo returns to the games war

News, Radio Five Live and children s television including Live and Kicking on the day of the launch ...

CMP poised to pick agency to herald UK arrival

NetGuide Live, a daily on-line guide to the net and an Internet-only television service called First-TV. ...

PR EUROPE: DUBLIN - Slattery role for O’Morain

and television station RTE before that. Clients at Slattery include TSB, Scottish Provident and Compaq....and television station RTE before that. Clients at Slattery include TSB, Scottish Provident and Compaq. ...

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering

business television (BTV) network....business television (BTV) network. BTV has taken a long time to come of age but, despite fears ... of corporate television at Reuters, when BTV will start to appeal to small companies too. When ... applications for its dealer network, says Geoffrey Davies, manager of business television at satellite ...

NEWS: STOP PRESS

). IPR to explore the magic of television The IPR is hosting an evening presentation called Make the Most of Television , on 28 November, as part of its Meet the Editors programme. Infopress wins ...

MEDIA: PROFILE; Microsoft’s on-line time lord: Steve Billinger, Executive producer, MSN

become executive producer at on-line service MSN. Uncertainties was a TV series that Billinger ... . But these people are working here because it s the first new medium since TV was invented. Anyone who cares ... cross between a web site, a database and a TV station, MSN hopes to change the role of media ...

CAMPAIGNS: JUDGE AND JURY; Segaworld hyped for the best, but failed to deliver

-haves. They did a good job with the publicity, though, achieving very good press. I caught some television and I ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.