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Adwatch (May 2) Top 20 recall: Audi

02 May 2012 | by Jamie Maker, director, Brave

TV ad for a car; I'm watching a fairy tale. I half expect to see James Stewart walk in from the set ... Agency/TV Buyer Recall rank % 1 -1 Comparethemarket ...

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

21 Sep 2011 | by Rachel Barrie, director of strategy, Fallon

recall Latest Sep-21 Brand Agency/TV Buyer Recall rank ...

Adwatch (Aug 10) - Meerkat toys a hit with audience

10 Aug 2011 | by Jon Tipple, Head of planning, McCann London

her favourite TV viewing. The words 'It's OK' have surely never broken a man's soul as brutally ... was interested in owning her own meerkat. What's more, she'd got the idea from a TV ad. A really nice TV ad ...

Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?

15 Jun 2011 | by Glyn Britton, Strategy director, Albion

to which all TV advertising should surely aspire, right? Not least because ideas like these mean that we ... to careers in Hollywood. So what on earth is Autoglass doing with its latest TV ad? Doesn't it realise ... , he claims that people don't do what they are told in TV ads; that we are social animals and copy what ...

Adwatch (30 March) - Top 20 recall: Is the new Lexus ad making a big noise?

30 Mar 2011 | by Tony Quinn, Head of planning, JWT London

Brand Agency/TV Buyer Recall rank % 1 ( ) Office ...

Most viewers claim not to be swayed by product placement

04 Mar 2011 | by Ed Owen

to having seen product placement in US TV shows and films 17% "all the time", 40% "just occasionally ... not change if they saw it on a TV show or film. Adele Gritten, head of media consulting at YouGov, said ...

Are you part of Middle Britain?

21 Feb 2011 | by Richard Jenkings

is more likely to enjoy sedentary activities focused round the TV or computer games. As with most of the population, they are most likely to watch football on the TV. Middle Britain are huge technology consumers ...

Pick & Turkey league (03 Dec 2010)

02 Dec 2010

than a glass of Lambrini until she saw its TV ad by BJL: "The ad is as unpalatable as the drink ... Current account 1 Chief TV Manchester Butterkist Sharing it at home 1 ... Bonnie Tyler 1 Bruce Dunlop Associates ESPN Top up TV 1 The Bank ...

Pick & Turkey league (19 Nov 2010)

22 Nov 2010

s Nintendo television commercial featuring the former X Factor contestants Jedward: "These two idiots ... Current account 1 Chief TV Manchester Butterkist Sharing it at home 1 ... Bonnie Tyler 1 Bruce Dunlop Associates ESPN Top up TV 1 The Bank ...

Pick & Turkey league (12 Nov 2010)

12 Nov 2010

Renault Chesney Hawkes 1 WCRS Santander Current account 1 Chief TV ... Bonnie Tyler 1 Bruce Dunlop Associates ESPN Top up TV 1 The Bank ... 1 Quiet Storm Viva TV channel 1 Karmarama Nintendo Nintendo DS ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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