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Autoglass appoints new marketing director

month launched its latest TV campaign starring its own staff, which was intended to draw attention ...

Brand Barometer: Social media performance of Audi

January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...

Adwatch (May 2) Top 20 recall: Audi

TV ad for a car; I'm watching a fairy tale. I half expect to see James Stewart walk in from the set ... Agency/TV Buyer Recall rank % 1 -1 Comparethemarket ...

Nissan's soaring sales: the strategy behind the success

'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...

Audi presents brand manifesto in global campaign

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its...'." The campaign will run until the end of June, with 60-second ads running on TV and a 90-second version screening ...

Honda UK chief Martin Moll on boosting lacklustre sales

. Modest market share Comparing the critical acclaim of Honda's TV ads in the past decade, including ... Civic. The TV ad again featured a voiceover by US author Garrison Keillor, while Honda also invested ...

VW delays Beetle campaign due to production difficulties

The marque has rolled out a TV ad, by DDB UK, in several countries already, but it is now not expected to screen in the UK until the summer. The clip features a cover of The Monkees hit I m a ... dedicated this year s Super Bowl TV ad, The dog strikes back , to the Beetle. The ad again included Star ...

Audi brings 'Vorsprung' position to fore with new TV ad

Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch...heritage and its historical commitment to 'Vorsprung Durch Technik'." The TV, print, digital and outdoor ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ...

Nissan switches ad focus to ‘innovation’

The car marque is introducing the strap-line "Nissan. Innovation that excites", which will debut in a campaign for its Juke model in the UK next month. The push, created by TBWA\London, TBWA\G1 and \Else, shows a Juke being built in extreme situations. The TV ad features a driver plummeting from a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.