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Helen Edwards on Branding: The third way

big stroke of luck: to be blessed with the most telegenic presence in the new age of live TV debates ...

Profile: Making his marque

-talking TV detective. The 43-year-old possesses an easy charm, and can allow himself a few moments of self ... obstinately abstract campaigns have promoted the work of Audi's engineers, including TV ads featuring giant ... strategy. Since launching in 2005, the marque had been largely lauded for its Audi TV channel, broadcast ...

Brand Health Check: Honda

confident way. Otherwise, much like its 'Difficult is worth doing' live TV ad that showed skydivers jumping ...

Biggest brands: Top 100 online advertisers 2010

, online was the only media channel to grow during the first half of last year. TV and press adspend may ... want to move away from broadcast and narrowcast, but they still spend healthily on TV - it is just ...

Biggest brands: Top 100 advertisers 2010

UK, said: "Price deflation has created an opportunity for brands. The cost of entry for TV ... permission from Nielsen. Media channels How they fared TV and outdoor media owners both suffered ...

The Work

Pop, launched in 2009 and was promoted on TV, radio and outdoor, as well as online. Aims ... of cohesion between the TV ad, the main consumer website, staydrenched.com, and the campaign site. Anyone ... . 'Clever hamsters' is essentially a great idea that works well on TV but has been let down in the digital ...

Marketers need to be wary of price comparison sites

for insurance, but current TV advertising is dominated by comparison sites - the likes of Sheilas' Wheels ... to participate in comparison sites, has tried to combat the power of the price aggregators in its TV ads ...

Biggest brands: Top 100 advertisers 2008

at 3.78bn, an increase of 6.8%. TV remained the biggest medium, with the Top 100 spending more than 2 ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... . 'Marketing spend is under pressure. There are now 500 TV channels and a raft ...

Vauxhall roster vies for Astra relaunch ad brief

January, were created by DLKW and shot to mimic techniques seen in hit TV shows such as Prison Break ... 23 European countries. The TV campaign will be supported by print ads, a 48- and 96-sheet outdoor ...

The Marketing Profile: Christian Stein of Peugeot UK

for and what consumers know about us. It doesn't matter if it is TV, radio, direct mail or online, we have ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.