Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
devices to access the web while watching TV. For the first time, retail is among the top ...
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Tesco 'glide' by The Red Brick Road
29 Mar 2012
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... to stealing others' 'delicious' sandwiches. The campaign was supported by a TV ad about a woman who stole a ... 't just watch a TV ad and go out and buy one; you go online, read information and watch content. It gives ...
Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
multiple platforms, including mobile, tablet, TV and print. - Real-time feedback This can be between ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon...." Following the initial full-length TV ad, Weight Watchers will air a series of 30-second spots, with a run ...
Cheryl Cole launches debut shoe collection
07 Dec 2011 | by Nicola Clark
The new range will be supported by TV advertising, PR and online video marketing, which includes interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available in the New Year. The range incorporates eight shoe styles, priced from 79.90 to 119.85, and further ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
% of consumers have their mobile phone to hand while they are watching TV,' he says. Richard Lowe, head ... 's relationship with their phone is more personalised than with a medium such as TV. Andy Sandoz, creative ... -centric experience, rather than a brand-centric one,' he says. 'You might get rapped by the ASA for a misleading TV ...
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
. 'For online, we have found TV works well, as you are likely to have an iPad or an iPhone or a laptop ... -telling 'We don't have to tell the same story on the same channel any more. Just look at Glee. There is the TV ...
Ann Summers 'sexy uncovered' by Goodstuff
09 Nov 2011
Ann Summers has launched its first-ever TV ad with a two-minute "superspot" and social media event..... The campaign will run throughout November and December on TV, online and in store. ...
Matalan 'snowglobes' by BBH
02 Nov 2011
with a 60-second TV ad, which will be followed by a series of ten- and 20-second versions.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
