23 May 2012
The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...
10 Apr 2012
| by Alex Brownsell
The London 2012 Games sponsor will launch a 60-second TV ad featuring Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as TV comedian Keith Lemon and musician Example. The ad ...
of the charts".
Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...
29 Mar 2012
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish.
The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
21 Mar 2012
The ad, which follows the "after hours athlete" work, highlights the threat reality TV poses to young people and juxtaposes audio clips from made-up reality shows with clips of people having fun with friends. The ad aims to highlight the irony of watching reality TV rather than living in reality ...
20 Mar 2012
| by Rachel Barnes
stories in this campaign as much as talking about the product.
The TV and press ads will feature ...
01 Mar 2012
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page.
An app created by McCann London's creative technology unit allowed ...
28 Feb 2012
| by Maisie McCabe
widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail.
The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity.
The activity will run alongside London Fashion Week ...
to develop television programmes for Channel 4 hosted inside the pop-up shop and fronted by T4 presenter ...
25 Jan 2012
Adidas is promoting its new Adizero Rush trainer with a TV ad created by 180LA that aims to make
18 Jan 2012
| by John Reynolds
H&M, the Swedish retail brand, is to broadcast is first Super Bowl TV ad, which will showcase...significant ramping up of H M's advertising offer, as it is previously not known for spending heavily on TV ...