C&A issues brief ahead of global advertising campaign
16 Feb 2012 | by Anne Cassidy
2010 TV campaign for the brand. The retailer struggled to address its downmarket image in the UK ...
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Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
Fashion brands Ariella and Little Mistress pick EdenCancan
03 Feb 2012 | by John Owens
The agency will also promote the Ariella Couture range, as seen on the likes of pop star Rowland and TV ...
Foot Locker appoints AMV to European advertising task
24 Nov 2011 | by Anne Cassidy
Locker ads include the "it's a sneaker thing" TV spots, created by SapientNitro in the US, showing ...
Adidas calls pan-Euro pitch for Foot Locker Originals campaign
17 Nov 2011 | by Jeremy Lee
to include both television and outdoor work. The activity will build on Adidas' existing relationship with Foot Locker. It previously ran a TV campaign, "don't kick it", featuring the FC Barcelona player Lionel ...
Asics kicks off £50m global pitch
27 Oct 2011 | by Anne Cassidy
, a 30-second TV ad, which broke in the US in February last year, aimed to demonstrate "the cleansing ...
BBH to take over ASOS ad account
14 Jul 2011 | by Anne Cassidy
of idents by Mother promoting its sponsorship Britain's Next Top Model for Living TV. The online ...
Wunderman picks up Triumph digital
05 May 2011 | by Sara Kimberley
The agency won the business after a pitch and will work to raise the brand's profile across the UK and Europe. Triumph, which has used the TV presenter Louise Redknapp as its spokeswoman, is to launch its first ecommerce site across Europe, allowing consumers to buy any of the brand's underwear online ...
AdConnection wins £2m Fashion Union media account
26 Apr 2011 | by Katherine Levy
on press ads but is to advertise on TV for the first time this autumn. Pawan Khosla, chief executive ...
Yellow Door beats Burnett to Westfield
31 Mar 2011 | by Campaign staff
The business was previously handled by CHI Partners but the agency parted ways with the company in January just nine months after winning the account. Yellow Door, which was founded by the retail expert and TV celebrity Mary Portas, won the account after a pitch against Leo Burnett. The agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
