Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
. Sky The satellite TV, broadband and telephony operator was boosted when it secured ...
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The most irritating ads of 2011
10 Jan 2012 | by David Benady
to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced...watch reality TV are women, and nearly half of those women are aged 15-34. Advertisers ... , reality TV watchers are materialistic, image-conscious and susceptible to branding. For them, money ... with their money to pander to vanity. These 15-34 year old reality TV viewers are a third more likely than ...
How ad engagement differs by gender
29 Jul 2011 | by Richard Morris
, but ads for digital television are being ignored, as only 16% of adults tend to be seekers or reactors ... interested if they are in the market for changing TV suppliers. Whatever the reason, DTV advertisers need ...
Adwatch (July 20): Top 20 recall - Specsavers turns action-packed
20 Jul 2011 | by Robin Garton, Creative director, MBA
deliberate move away from its parodies of TV iconography, but it feels like a step back. In the days ... . Adwatch (July 20): Top 20 recall Latest Jul-13 Brand Agency/TV Buyer Recall ...
M&S profits lift 11% following marketing drive
24 May 2011 | by John Reynolds
in general merchandise and food." Campaigns in the period include a TV drive featuring Danni Minogue ...
Sainsbury's creates £60m bonus pot as golden run continues
11 May 2011 | by Ed Owen
with TV fashionista Gok Wan to design a range of clothing for TU, to launch in the autumn . The group ...
Retail sales jump in the run-up to Christmas
26 Nov 2010 | by Ed Owen
. Big-ticket items such as iPads and 3D TV were likely to bring some cheer to the group, which ...
Asos retail sales rocket 50% in six months
14 Oct 2010 | by Katherine Levy
of record, having previously managed its activity in-house. Asos also sponsored Living TV's 'Next Top ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
