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The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
The ad, which follows the "after hours athlete" work, highlights the threat reality TV poses to young people and juxtaposes audio clips from made-up reality shows with clips of people having fun with friends. The ad aims to highlight the irony of watching reality TV rather than living in reality ...
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
Adidas is promoting its new Adizero Rush trainer with a TV ad created by 180LA that aims to make
TV, print and digital channels....The above-the-line campaign includes a selection of 60-, 30-, 20- and six-second TV spots, as well as double- and single-page print ads. There will also be a series of three-minute short films, hosted on the brand s website . The campaign will run in Europe and Asia (Japan and South Korea). ...
The ad, created by JWT New York, shows Bieber on his journey to the Macy s sale. Each person he encounters, from his driver to the shop s staff, scream at him in the manner of his teenage fans. The ad was showcased on a YouTube homepage takeover before breaking on TV. It promotes Macy s day-long sale on 25 ...
Ann Summers has launched its first-ever TV ad with a two-minute "superspot" and social media event..... The campaign will run throughout November and December on TV, online and in store. ...
Marks & Spencer has unveiled its Christmas TV ad by Rainey Kelly Campbell Roalfe/Y&R starring The X
with a 60-second TV ad, which will be followed by a series of ten- and 20-second versions.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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