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Marks & Spencer has unveiled its Christmas TV ad by Rainey Kelly Campbell Roalfe/Y&R starring The X
Procter Gamble has launched a free monthly digital beauty magazine and Tesco is launching its own ad-funded TV show. Meanwhile, online-only brands such as Google have invested in print magazines in an attempt to boost brand equity. As the ecommerce market continues to grow, merging editorial content ...
with a 60-second TV ad, which will be followed by a series of ten- and 20-second versions.
, a 30-second TV ad, which broke in the US in February last year, aimed to demonstrate "the cleansing ...
Nike has launched a US TV and online campaign featuring a girl who never stops running, to promote
The relaxation of rules regulating branded content on TV means that product placement is likely...Broadcasters are blurring the boundaries between TV programmes and advertising as they entice ... and advertiser-funded programming (AFP), cash-strapped TV stations are looking to go beyond traditional spot ... , while others are waiting to evaluate the cost effectiveness of branded TV content, compared with spot ...
Maybelline has unveiled a series of idents to support its sponsorship of season five of the TV show
The campaign has been rolled out on TV across the UK and will run until mid-December. ...
making its claims since early 2009 across TV, print and online marketing, according to the FTC ...
designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music ... , art director, graphic designer illustrator, We Are Shadows Gizzi Erskine, TV chef Sadie ... , designer Zara Martin, TV presenter model ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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