Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
multiple platforms, including mobile, tablet, TV and print. - Real-time feedback This can be between ...
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Fashion brands Ariella and Little Mistress pick EdenCancan
03 Feb 2012 | by John Owens
The agency will also promote the Ariella Couture range, as seen on the likes of pop star Rowland and TV ...
Adidas 'Adizero Rush' by 180LA
25 Jan 2012
Adidas is promoting its new Adizero Rush trainer with a TV ad created by 180LA that aims to make
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
preparedness to crave more . Once, people were content with single-blade razors, basic cars and 501-line TVs ... BRANDS - In 2010, IKEA repositioned itself around the concept of 'Happy inside' . In its launch TV ... communications, with one TV ad featuring a touring 'happy box' under the endline 'We do happy'. - A new brand ...
H&M features Beckham in debut Super Bowl TV ad
18 Jan 2012 | by John Reynolds
H&M, the Swedish retail brand, is to broadcast is first Super Bowl TV ad, which will showcase...significant ramping up of H M's advertising offer, as it is previously not known for spending heavily on TV ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
Levi's appoints Wunderman as first global digital agency
05 Jan 2012 | by Sara Kimberley
languages via digital, print, outdoor, film, TV, in-store and internal marketing communications. However ...
Asics 'made of sport' 180 Amsterdam
04 Jan 2012
TV, print and digital channels....The above-the-line campaign includes a selection of 60-, 30-, 20- and six-second TV spots, as well as double- and single-page print ads. There will also be a series of three-minute short films, hosted on the brand s website . The campaign will run in Europe and Asia (Japan and South Korea). ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon...." Following the initial full-length TV ad, Weight Watchers will air a series of 30-second spots, with a run ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
was even worse. It was always going to be a stretch to mimic 'The Trip' one of the funniest TV programmes ... in Addiction London's series of terrible TV spots for a home-shopping catalogue company. Could Bellingham stoop ...
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