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McDonald's kicks off grassroots football push

McDonald's is launching a TV ad to promote its grassroots football sponsorship.

Subway 'live fresh, eat fresh' by McCann London

McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy

McDonald's 'first day' by Leo Burnett

McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E

McDonald's targets coffee drinkers

McDonald's is taking on coffee chains with a TV ad that focuses on the conversations people have...ads created by Ed Tillbrook and Richard Ince will support the radio and TV ads, which were created ... director was Justin Tindall. Peter Cattaneo at Academy directed the TV commercial, while the print ...

McDonald's 'coffee and conversations' by Leo Burnett

A TV commercial, created by Leo Burnett, shows snippets of people's conversations over coffee at the restaurant. It is supported by a series of print executions and a radio ad. ...

Marketing's Adwatch of the Year 2011

Although the economy has continued to provide a headache for marketers, some TV advertising managed...is the industry's most respected barometer of which TV ads are most memorable to consumers. This year's table ... . New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ... 's budget data, says: 'Although Adwatch inevitably favours advertisers with a constant television presence ...

McDonald's 'festive menu 2011' by Leo Burnett

The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...

McDonald's opts for a pedal-powered festive push

McDonald's is unleashing a horde of Santas on bicycles in a Christmas TV ad promoting its new...and buying. Last month, the fast-food giant launched a musical-themed TV ad that portrayed its key ...

Hardee's 'say cheese' by David & Goliath

The TV spot features a young man enjoying his breakfast in a slightly uncomfortable situation. ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

, the company has shunned TV ads, opting instead for word-of-mouth, PR and a deep focus on the product ... Garlic line hitting shops now. 'We have money for TV, but our marketing is all about advocacy so ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.