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Non-sponsor brands ramp up pre-Olympics sports marketing

09 May 2012 | by Gemma Charles

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

McDonald's to introduce Olympic happy meal promotion

16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

as part of a tie-up with publisher HarperCollins. The brand aired a TV ad to promote its grassroots ...

McDonald's kicks off grassroots football push

02 Apr 2012 | by Sara Kimberley

McDonald's is launching a TV ad to promote its grassroots football sponsorship.

Subway 'live fresh, eat fresh' by McCann London

26 Mar 2012

McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy

KFC rolls out 'his and hers' ads for BBQ Rancher burger

14 Feb 2012 | by John Reynolds

KFC is to roll out its first 'his and hers' TV ads, to support the release of the BBQ Rancher, its...in the US last year. TV and outdoor ads by Bartle Bogle Hegarty break this week, with the ad for men ...

McDonald's 'first day' by Leo Burnett

06 Feb 2012

McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E

PizzaExpress launches celeb-led campaign

17 Jan 2012 | by John Reynolds

The push, created by Adam Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences. Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear ...

McDonald's targets coffee drinkers

09 Jan 2012 | by Sara Kimberley

McDonald's is taking on coffee chains with a TV ad that focuses on the conversations people have...ads created by Ed Tillbrook and Richard Ince will support the radio and TV ads, which were created ... director was Justin Tindall. Peter Cattaneo at Academy directed the TV commercial, while the print ...

McDonald's 'coffee and conversations' by Leo Burnett

09 Jan 2012

A TV commercial, created by Leo Burnett, shows snippets of people's conversations over coffee at the restaurant. It is supported by a series of print executions and a radio ad. ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed...is the industry's most respected barometer of which TV ads are most memorable to consumers. This year's table ... . New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ... 's budget data, says: 'Although Adwatch inevitably favours advertisers with a constant television presence ...

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