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Iris wins Domino's digital and DM task

, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...

Little Chef brings in Parker Hobart for consumer work

, several of its branches were given an overhaul by celebrity chef Heston Blumenthal for a reality TV show ...

Digital killed the marketing star

', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... everything). Pepsi tried a digital strategy with its Pepsi Refresh scheme. It axed TV ads in the Super Bowl ...

KFC rolls out 'his and hers' ads for BBQ Rancher burger

KFC is to roll out its first 'his and hers' TV ads, to support the release of the BBQ Rancher, its...in the US last year. TV and outdoor ads by Bartle Bogle Hegarty break this week, with the ad for men ...

Domino's Pizza calls digital and direct marketing review

and Twitter to drum up business on a local level. Last year, Domino's launched a TV campaign narrated ...

Burger King hunts for direct agency

, and appoint McGarryBowen to its US account and CHI Partners to the UK business. CP B created TV activity ...

Burger King calls £12m UK agency review

, to the UK for the first time. A 60-second TV spot saw the King gathering people from around the UK ...

 

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.