McDonald's turns to experiential marketing for wraps roll-out
21 Jun 2011 | by John Reynolds
will be available to view on a dedicated YouTube channel. McDonald's will also promote the range with a TV ad ...
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PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes
27 Jun 2011 | by Noelle McElhatton
Chocolate and TVNZ, a New Zealand TV programme, picking up one Lion apiece. The Walkers campaign saw ...
Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
Asia (AMEASCA) from 1 August. ( Marketing ) Media Commercial TV marketing body Thinkbox ...
McDonald's activity to promote 'ethical' focus
14 Jun 2011 | by John Reynolds
A 60-second TV ad, by Leo Burnett, broke this week and will run for six weeks. The activity will focus on McDonald's community and environmental initiatives and its investment in employees, as well as continuing to feature food-quality messages. The campaign will also run across print, along with social ...
Bookatable.com rolls out first TV campaign
10 Jun 2011 | by Sarah Shearman
The site, which launched in 2007, is rolling out its debut TV ad, created by production company iCreate4, to promote the restaurant booking tools it offers. The ad, which breaks this week, features ... and where they have spotted the TV ad. Village Green is handling the media planning and buying ...
Ginsters to sponsor spot on TalkSport's Keys and Gray show
19 May 2011 | by Oliver Luft
". The broadcast segment will also give listeners the chance to win a 3D TV and a Lazy Boy armchair, by answering ...
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
Murray Newlands 40258 6 Adland.TV 36080 7 ...
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
TV 3970 86 icrossing connect 3950 87 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... , concentrated on raising his club's profile further around the globe. His background of building interactive TV company NetPlay TV into a global player bodes well. Commercial partnerships now touch all corners ...
Protests to ASA over ads fall by 13%
12 May 2011 | by Matt Williams
, Reebok and BT. Paddy Power s TV ad depicting a blind footballer kicking a cat was the most complained ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
