McDonald's 'first day' by Leo Burnett
06 Feb 2012
McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E
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Domino's Pizza calls digital and direct marketing review
09 Feb 2012 | by Sara Kimberley
and Twitter to drum up business on a local level. Last year, Domino's launched a TV campaign narrated ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
preparedness to crave more . Once, people were content with single-blade razors, basic cars and 501-line TVs ... BRANDS - In 2010, IKEA repositioned itself around the concept of 'Happy inside' . In its launch TV ... communications, with one TV ad featuring a touring 'happy box' under the endline 'We do happy'. - A new brand ...
PizzaExpress launches celeb-led campaign
17 Jan 2012 | by John Reynolds
The push, created by Adam Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences. Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear ...
Burger King hunts for direct agency
12 Jan 2012 | by Sara Kimberley
, and appoint McGarryBowen to its US account and CHI Partners to the UK business. CP B created TV activity ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
McDonald's targets coffee drinkers
09 Jan 2012 | by Sara Kimberley
McDonald's is taking on coffee chains with a TV ad that focuses on the conversations people have...ads created by Ed Tillbrook and Richard Ince will support the radio and TV ads, which were created ... director was Justin Tindall. Peter Cattaneo at Academy directed the TV commercial, while the print ...
McDonald's 'coffee and conversations' by Leo Burnett
09 Jan 2012
A TV commercial, created by Leo Burnett, shows snippets of people's conversations over coffee at the restaurant. It is supported by a series of print executions and a radio ad. ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Although the economy has continued to provide a headache for marketers, some TV advertising managed...is the industry's most respected barometer of which TV ads are most memorable to consumers. This year's table ... . New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ... 's budget data, says: 'Although Adwatch inevitably favours advertisers with a constant television presence ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
BETWEEN GOOD AND BAD CONTENT' Syco Entertainment, which manages TV assets such as The X Factor, urged ... content, as opposed to advertising, sponsorship or editorial content. TV was now simply 'the icing ...
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