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Magners 'made in the dark for a better taste' by The Red Brick Road

. The work features TV, outdoor, digital and social media activity, and will run nationally....The TV spot celebrates the wisdom of making cider in the dark and how it makes Magners taste even better. In it, the inhabitants of Clonmel continue their normal daily activities at night, including playing tennis, getting their hair cut and attending the local nudist society. The spot was created ...

Starbucks 'names' by AMV BBDO

The campaign began with a TV ad that ran during a primetime slot. It was also seeded online. Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce themselves" in order to receive their complimentary drink. ...

Snickers 'you're not you when you're hungry' by AMV BBDO

The campaign, by Abbott Mead Vickers BBDO, will launch online and on Twitter, followed by TV and press. It is based around the idea that, when you re hungry, you re not quite yourself. Collins and Stephanie Beacham, known for their diva-like behaviour, star in the work. The Twitter campaign involves ...

Tullamore Dew 'Irish true' by McCann Dublin

William Grant & Sons has launched a global TV and print campaign for Tullamore Dew.

Häagen-Dazs 'it's girls' time' by Saatchi & Saatchi

with the Powderpuff Girls, DJ lessons with Sophie Lloyd and a food masterclass with the TV chef Sophie Michell. A ...

Diet Coke 'handbag' by Mother

Developed by Mother, the 30-second TV ad aims to position Diet Coke as the perfect fashion accessory. ...

The best brands of 2010: choose your winner

rediscovered its distinctive identity through the return of the 'boy on the bike' ad to television. Importantly ... make it better' campaign it mounted a direct challenge to Starbucks; its first TV ad, launched last ... Nike's 'Write the future' TV ad, starring worldfamous footballers, arguably trumped official sponsor ...

Paper Round (26 August) - Which clients are advertising in the national press?

Argos pushes TVs in The Times and flooring and light fittings in the Daily Mail. In The Daily Telegraph coffee makers, cameras, satnavs and hoovers are being advertised. In The Guardian the catalogue retailer includes a pullout of products and also runs its ads across the tabloids. M S is running a ...

Paper Round (25 August) - Which clients are advertising in the national press?

Telegraph and Independent, Samsung TVs are in the spotlight. Sainsbury s encourages readers ...

Paper Round (23 August) - Which clients are advertising in the national press?

supports a TV campaign from the retailer, while homeless charity Centre point calls for donations with a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.