CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
new TV ad' link) carries one of several edits of a film celebrating the completion of the Carperby ...
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Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
is supported and perhaps fuelled by TV programmes like Come Dine with Me, Celebrity Masterchef, The Great ...
CREATIVE STRATEGY: Vegemite wins gold for wit
10 Jan 2012 | by Simon S Kershaw
. The Kraft brand s current Toast of a Nation TV campaign salutes down-to-earth heroes like, er ... "Happy Little Vegemites", the brand s 1954 TV anthem revived in the 1980s if there's an Australian near ...
Coca-Cola Christmas: The 60s
25 Dec 2011 | by Georgina Brazier
was later used as the basis for a Coca-Cola television ad in 2001....TV commercial starring the Coca-Cola Santa. The ad was created by Academy Award-winning animator ...
Coca-Cola Christmas: The 70s
25 Dec 2011 | by Georgina Brazier
. A Christmas version of this advert was televised in 1977.
Coca-Cola Christmas: The 90s
25 Dec 2011 | by Georgina Brazier
Lights in this TV ad from 1993. 1993 Northern Lights ad. This 1994 TV ad is a ... activities. Coca-Cola's Polar Bears in the 1995 TV ad . A baby Polar bear plays ... . This ad from 1997 is another classic 'Holidays are Coming' spot. 1998's TV ad is based around ...
Coca-Cola Christmas: The 00s
25 Dec 2011 | by Georgina Brazier
The 2005 TV ad sees the Polar Bears joined by penguins as they have an 'Arctic beach party 'The ...
Coca-Cola Christmas: The 50s
25 Dec 2011 | by Georgina Brazier
-Cola Christmas TV ads from 1958 1959- Calendar - based on the "Refreshing Surprise ...
Appointment to View: Behind the scenes of the Jack Daniel's ad
16 Dec 2011 | by Georgina Brazier
to celebrate together." "The barrel tree is much more than a beautiful TV commercial, it is the beginning ... of whiskey-making." The TV ad first aired in the UK on 1 December and the campaign has received through ...
IAB building brands trilogy: Lucozade
03 Nov 2011 | by Staff
Research from the IAB and GfK NOP has found that in a Lucozade campaign using TV and online, 32...and increasing reach. The Lucozade campaign used TV and online to reposition and re-engage with its core ... didn t see the TV ad. Online delivered each reach point at 83% the cost of TV; ad awareness at 17 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
