Chambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
there on TV, but somehow airbrushed out of the business consciousness. This is largely, I suspect, because ... like, then viewers' own imagination will magnify it beyond the bounds of any TV screen. We spend ... : Top 20 recall (May 23) Latest May-16 Brand Agency/TV Buyer Recall rank ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
audience that s in love with primetime TV shows such as I m A Celebrity Get Me Out of Here Britain ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...
Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
Drawing on its Swedish heritage, the drive is themed around the strapline " n-established since 1882" and will be spearheaded by a TV campaign, created by RKCR/Y R, breaking tomorrow (15 May). Set ... secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... that goes into making each loaf. The ad will run on TV for the next four weeks, with a second burst ... campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...
Pepsi launches 'crowd surfing' football game for Xbox Live
11 May 2012 | by Sarah Shearman
The mini-game forms part of Pepsi Max's Max It! campaign, and is based on the TV ad which shows ... Max s footballers in a series of challenges, which recreates scenes from the TV ad. Players receive ... the TV ad and get the opportunity to the play the game. Pepsi has also created a Facebook app ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
