Irn-Bru 'gets you through' by The Leith Agency
30 Apr 2012
The 2.5 million Irn-Bru campaign comprises three 30-second ads "blind date", "pink bomb" and "steamy windows" that will run on TV and in cinemas. ...
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Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...
Jammie Dodgers introduces Choccie Dodger Monkey
25 Apr 2012 | by Kate Lloyd
The TV ad, named "dodger's number 1", has been created by VCCP and kicks off on Saturday (28 April). It will introduce the Choccie Dodger Monkey character, who joins Jammie and Toffee, who first appeared on screen ... Saturday-night TV talent shows. The TV campaign will be supported by significant online activity ...
Clipper Tea turns to Aardman Animation for TV push
25 Apr 2012 | by Kate Lloyd
Organic and Fairtrade drinks producer Clipper Tea is rolling out a TV campaign promoting its...The ad, created by Wallace Grommit maker Aardman Animation, will make its TV debut on Friday (27 April) and will be supported by on-pack promotion, free sample delivery, a social media campaign and a ... TV campaign in 2010 . Aardman has also previously produced animations and claymations ...
Premier Foods hails performance of Fuelling Britain campaign
25 Apr 2012 | by John Reynolds
' that the company has decided not to support with TV advertising. Today, it said the campaign had helped lift ...
Cow & Gate picks BETC London to develop UK ads
25 Apr 2012 | by Daniel Farey-Jones
a television ad featuring happy, laughing babies. The award of the account comes after BETC ... . It will produce TV, print and digital work for a campaign in July. Cow Gate is scheduled to spend ...
Editor's Comment: Calm reaction vital in a social-media storm
25 Apr 2012 | by Noelle McElhatton
What, for instance, is going through the minds of marketers at Mars? Is it dismay at how their Euro 2012 TV ad has polarised opinion on Twitter, with comments ranging from 'the most pitiful ad I've seen, ever' to 'the new Mars ad is brilliant'? More likely, such a passionate reaction is being ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
brand strategy. Adwatch: Top 20 recall Latest Apr-18 Brand Agency/TV ... Latest 28-Mar Brand Agency/TV Buyer Recall rank % 1 -3 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
