Chambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond...The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
, as well as TV activity. The campaign uses the tagline "Bring on the Jubilicious weekend!" and branded ...
Doritos 'Mariachi Doritos' by AMV BBDO
30 May 2012
A TV spot for the PepsiCo-owned tortilla chips brand Doritos, created by Abbott Mead Vickers BBDO
'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
A Yoplait TV ad featuring cartoon characters that used phrases such as "Rip our heads off...The TV ad, which aired in March, was created by Publicis Conseil. It featured the inside of a ... TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ... ", was inappropriate for children. In its defence, Yoplait argued that the Frubes brand had been advertised on TV ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
