Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
that none of the products complained about could be promoted during children's TV programmes because ...
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Coke Zero introduces 'taste the possibilities' pan-Euro push
13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste...The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March. Activity is also live on www.cokezone.com , with a PlayStation promotion supporting the campaign ...
Cravendale 'magic potato h'okay' by Wieden & Kennedy London
08 Feb 2012
Kermit the Frog and Pépe the King Prawn from The Muppets star in the latest Cravendale TV
Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
08 Feb 2012 | by John Reynolds
In January this year, Kraft unveiled plans to combine its Cadbury chocolate and Philadelphia Light brands and launch a chilled chocolate spread. The 'Choccy Philly? Be Silly' marketing campaign by JWT London begins on 17 February, with the TV ad hitting screens on 1 March. The TV ad will form ...
Cravendale unveils Muppets campaign
07 Feb 2012 | by Sara Kimberley
Cravendale has unveiled its TV and cinema campaign featuring The Muppets, as part of its first
Vimto shifts marketing spend with increased digital investment
07 Feb 2012 | by Sarah Shearman
Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its...the social network. According to Nielsen data, 81% of Vimto s media spend in 2011 was on TV, 18% on radio ...
Oreo launches family friendly TV ad
03 Feb 2012 | by Sara Kimberley
Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.
Cadbury 'joyville' by Fallon
02 Feb 2012
Joyville is being positioned as a magical place where Dairy Milk is made.A TV spot, which airs from 3 February, promotes a new product, Cadbury Dairy Milk Bubbly. The ad is part of a 6 million campaign including TV, outdoor, PR, experiential and digital. As part of the campaign, Cadbury installed a ...
All about ... Global content deals
02 Feb 2012 | by Alasdair Reid
) will become the global sponsor of a new 20th Century Fox Television-produced TV drama series called Touch ... product placement opportunities on mainstream UK TV. And it has a track record in developing long ... scheduling of big TV properties. - Once they're on air in the US, they're effectively available everywhere ...
Brand Health Check: Muller
02 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
of the second Yeo Valley TV campaign, I was also treated to Muller's lavish, epic 'brand film'. I appreciate ...
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