Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...
Brand Barometer: Social media performance of Change4life
30 Mar 2012 | by Gemma Charles
December : Change4Life partnered TV show LazyTown and its superhero Sportacus to encourage two- to five-year-old children to be more active and eat healthier. January : Ainsley Harriott ... on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...
National Lottery 'hero's return' by AMV BBDO
06 Mar 2012
The inspiration for the TV commercial is Private Jack Jennings, a veteran who fought in Burma, and was able to return there in 2010 thanks to money raised by National Lottery players. ...
Gov campaign educates teens about rape
05 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by RKCR/Y R, targets teenagers in a hard-hitting TV ad, which highlights ... ?" The campaign will run on TV and in cinemas until 29 April, and directs teenagers to a supporting site, http ... . The Home Office launched a series of TV ads tackling violence and abuse in teenage relationships in 2010 ...
Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint
15 Feb 2012 | by Sarah Shearman
appropriate channels to reach them, such as late-night TV and university campus sampling. It said it had ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
that none of the products complained about could be promoted during children's TV programmes because ...
Editor's comment: TV's refuseniks are a breed apart
08 Feb 2012 | by Noelle McElhatton
Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand....TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV ... and brands in the portfolio. Also, TV can help promote a fledgling brand to important investors. To TV ...
Sport Relief launches mobile app to drum up support
07 Feb 2012 | by Sarah Shearman
2012, will be televised on the BBC. Follow Sarah Shearman on Twitter @Shearmans ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
