Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
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National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The push launches on 10 June with a TV ad based on the story of Team GB athlete Jenny Meadows and her mother Barbara, who was also an athlete, but unable to compete in the Olympics because of a lack of funding. Lottery-operator Camelot's managing director, Andy Duncan, said the size and duration of its ...
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
-up to the Olympics. On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie ...
VisitEngland defends £5m campaign after industry attack
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ...
VIDEO: Launch of the M&S 'Shwopping' campaign
27 Apr 2012 | by Matthew Chapman and Georgina Brazier
brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...
The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
TV and press. DH marketing director Sheila Mitchell (right) says that departments will monitor ...
Editor's Comment: Why Whitehall needs the professionals
04 Apr 2012 | by Noelle McElhatton
For those who rue the COI's demise, there was comfort in a TV ad that debuted last Saturday. Broadcast a day after the doors of Hercules House finally closed, the first post-COI TV campaign was hard-hitting Department of Health (DH) fare. An ad highlighting the dangers of second-hand smoking brought back ...
Government returns to shock tactics in latest anti-smoking ad
31 Mar 2012 | by Gemma Charles
The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March ... . The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...
Brand Barometer: Social media performance of Change4life
30 Mar 2012 | by Gemma Charles
December : Change4Life partnered TV show LazyTown and its superhero Sportacus to encourage two- to five-year-old children to be more active and eat healthier. January : Ainsley Harriott ... on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
