01 Jun 2012
| by Sarah Shearman
.
It is promoting the app through Facebook advertising.
Panasonic rolled out a TV ad, created by Brave, last ...
01 Jun 2012
| by Sarah Shearman
.
Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ...
advertise on TV later in the year.
Follow Sarah Shearman on Twitter @Shearmans
...
31 May 2012
| by Sarah Shearman
subscribers to access the titles after their first TV showing on BSkyB.
LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ...
's own internet TV service Now TV .
LoveFilm's streaming business overtook its DVD and BlueRay disc ...
31 May 2012
| by Simon S Kershaw
for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...
31 May 2012
| by Daniel Farey-Jones
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users.
Adap.tv claims the hub will feature apps from ...
and AdAdvisor by TargusInfo.
Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...
30 May 2012
| by Mike Fletcher
no television connection I watch the end of a forgettable movie I have downloaded via iTunes to my Mac while ...
30 May 2012
| by Toby Gunton
What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy ...
that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...
was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...
30 May 2012
| by Dan Pearce
for a free guest pass. What about those who introduced a friend to a pay TV service and received some ...
28 May 2012
| by Loulla-Mae Eleftheriou-Smith
for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ...
for professional content on sites such as YouTube and Facebook.
Soap opera TV shows date back to the 1950s, when ...
days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
22 May 2012
| by Andrew Fisher
Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ...
companion to our television viewing.
As our devices become smarter, they allow us to interact ...
television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...