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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ... by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy ... that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ... was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...

Think BR: Google spoiled the fun

30 May 2012 | by Dan Pearce

for a free guest pass. What about those who introduced a friend to a pay TV service and received some ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

The growing role of smartphones and tablets, the advent of 3D television and connected TVs ... owners use them to watch TV, compared with just 4% of those on smartphones. And tablets, barely ... greater proportion of on-demand video will be consumed through TV screens - The Essential Eye shows ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

is the rise of dual-screening - using a connected device at the same time as watching TV. Over 70% of tablet users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...

Think BR: Advertising for the second-screen

22 May 2012 | by Andrew Fisher

Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ... companion to our television viewing. As our devices become smarter, they allow us to interact ... television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...

Champions League final peaks at 10.6 million on ITV1

21 May 2012 | by Maisie McCabe

.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar game 'Max Payne 3', Samsung Television, Strongbow, Activision game 'Call of Duty', Ladbrokes, Pepsi Max ...

Think BR: Brands and the pleasure principle

21 May 2012 | by John Crowther

target consumers each night. At the time, with TV channels countable on one hand and Sky+ years away, the unavoidable intrusion and consumption of advertising was an acceptable price to pay for free TV. All ... mid mouthful, and I ll be on a different channel in a second. That s if I m even watching TV. Fail ...

Smart DRTV: harnessing a potent mix of mass market reach and data

17 May 2012 | by Alison Meredith

The combination of TV's reach and online data is a powerful proposition but there are some barriers...Today, an estimated 25% of TV ads in the UK carry a direct response television (DRTV) call ... , television content. For our respondents, smart TV was just one of many opportunities to engage (after ... , the growing penetration of internet-enabled TVs is about to give rise to smart DRTV, a potentially potent ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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