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Panasonic launches digital face-painting app for Olympics

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Fujifilm lifts digital spend by more than 40% to push into social

. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ... advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...

LoveFilm takes on rivals with HD streaming service

subscribers to access the titles after their first TV showing on BSkyB. LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

Brand Manager of the Week: Andy Irving

marketing campaign? Tango's Ray Gardner 'St George' spot is probably the greatest TV ad ever created ...

Richmond brand to air nude farmer ad

The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...

National Lottery promotes its 'genuine' Olympic contribution

The push launches on 10 June with a TV ad based on the story of Team GB athlete Jenny Meadows and her mother Barbara, who was also an athlete, but unable to compete in the Olympics because of a lack of funding. Lottery-operator Camelot's managing director, Andy Duncan, said the size and duration of its ...

Unilever partners with News Corp and Viacom for digital content

for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

NBA gets serious about cracking UK

, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

The changing face of music tie-ups

By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...

Brand builder: Under Armour

launched its first major European marketing push last month, which included a TV and digital marketing ...

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