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Graham Duff takes non-executive chairman role in Miroma reshuffle

01 Jun 2012 | by Mark Banham

. He started selling airtime at Anglia TV and joined Zenith Media in 1993 rising to the role ...

Panasonic launches digital face-painting app for Olympics

01 Jun 2012 | by Sarah Shearman

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ... by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ... advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...

LoveFilm takes on rivals with HD streaming service

31 May 2012 | by Sarah Shearman

subscribers to access the titles after their first TV showing on BSkyB. LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

Emery joins judges for Media Awards

31 May 2012 | by Katherine Levy

for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Emery ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...

Adap.tv launches third-party video apps hub

31 May 2012 | by Daniel Farey-Jones

Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from ... and AdAdvisor by TargusInfo. Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

Bampfylde. Barb provides the TV audience figures used by media agencies when trading and, in the summer last year, announced plans to test the possible integration of TV viewing through PCs and laptops into the main Barb panel for TV viewing. ...

Danny Rogers: Nothing in public life is safe from being leaked

31 May 2012 | by Danny Rogers

Cameron's relationship with Rupert Murdoch. Oliver was unaware that the TV camera trained on him and Smith ... had won the election? Equally, the BBC TV camera feed could have been leaked by other news ... , and his lack of 'baggage' was a big part of his appeal, alongside his obvious TV nous. Indeed the Norman ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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